How to determine a media budget

Digital media budgets often get set without prior knowledge of what you can expect in return for this spend.

So lets assume that you have identified in your digital strategy that Google Adwords is one of your digital activities this year. You know you’ll be paying a management fee and these are normally very easy to get quotes for

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Shopper frustrations

In the last few years my expectations as a shopper have changed. From players like Amazon and Ebay I have come to expect a seamless and integrated experience, and I frustratingly note that this doesn’t yet translate to my shopping experience offline.

Products I find online I cannot find in-store and a friendly Target employee explains to me that’s cos they are two different cost centres

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Who owns Social Media?

Before you decide to enter into the social media arena for your brand, you first need to reach internal agreement about who is going to ‘own’ it. It’s highly likely there will be several departments in your company, who all feel that social media belongs to them. In fact, they may all have already started their own initiatives, without consulting each other.

Traffic Act has upgraded

The business started out as a Partnership, then operated as a Sole Trader for a while but now Traffic Act is now a propriety limited company. With a constantly changing landscape, there have been several iterations of our services but we still are your go-to place for digital marketing strategy. Get clear on the role of digital in your business.