The majority of digital engagement these days takes place in the social media space and it is the obvious choice for many brands to establish engagement on these platforms. Society is more and more putting the individual at the centre of everything and companies and brands should now have a strategy in place that addresses communication with an individual, not a mass audience. Social networks are the outward manifestation of that growing individualisation.
The mantra you read everywhere is "content is king". But content that nobody talks about may be great, but is ultimately invisible. Here is a suggestion of how to put your marketing dollars to the best use.