Who do you reach in social?

"Don’t count who you reach, but reach those who count”. I am sure you have read it all before. I know I have, and yet we have managed to turn the internet into a world full of useless connections simply because we feel better about ourselves if we have lots of fans or followers.

World going Gaga

The world is going nuts over Lady Gaga. She has 10MM followers on twitter and I am not one of them. Am I missing out? I am notoriously disinterested in singers and actors, but I am crazy about digital and social, so I cannot possibly ignore Lady Gaga. Can I?

RFID technology

I saw an exciting example of RFID technology today. Renault created an opportunity for visitors of the "auto RAI" in Amsterdam to share their offline experience directly with their online friends.

Value of directories

Is it still worth the insane amount of effort to submit your website to large numbers of directories to improve your SEO rankings, or is there a better way? SEO is more about valuable content these days.