Empty SEO promises in your inbox

We all get them. (un)targeted emails from a vast array of globally operating agencies who promise you the world when it comes to getting you on the first page of google.

Your business could soar. In fact, they may have already done an analysis on your website and have (surprisingly) identified that you need a l.o.t of help. From them.

You don’t understand this whole google thing very well and you could do with an uplift in business. You wonder if you should give them a call…… read more

Digital Transformation – An Outside in process

Why you want to own the customer experience

No matter what business we are in, we must own the customer experience.

We live in a world now where our expectations, as customers or consumers has changed dramatically from those we had 20 years ago. The digital economy has contributed to this and largely facilitated it.

New technology facilitates all this change. Artificial intelligence, machine learning, and mobile are a few dominant forces that essentially reshape our expectations as consumers; everything is hyper personal now. read more

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