The impact of Alexa on the Australian marketing industry
The Australian market is seeing increasing adoption of some of the world’s most sophisticated voice recognition speaker technology. Amazon Echo and Google Home have been making waves in the U.S. market with over 47 million citizens having access to either one or the other.
However, these devices are still taking their first steps here in the Australian market space with only half a million consumers. Still, they are being installed and used in an increasing number of Aussies.