Blockchain Beyond Cryptocurrencies: How It Can Affect Our Everyday Lives

Bitcoin gets all the attention, but the underlying blockchain is the real hero.

Cloud computing became a buzzword just before blockchain technology did, and believe it or not, these two concepts are linked.

Entering 2018, over 57 percent of organizations use cloud computing. Storing data and running applications remotely can be a right pain. Imagine a cyclone hits your town, and you have to shut down your business for several weeks. This could mean the end of your business. But with cloud computing, it’s easy to replicate the office in another location in emergency situations. read more

Empty SEO promises in your inbox

We all get them. (un)targeted emails from a vast array of globally operating agencies who promise you the world when it comes to getting you on the first page of google.

Your business could soar. In fact, they may have already done an analysis on your website and have (surprisingly) identified that you need a l.o.t of help. From them.

You don’t understand this whole google thing very well and you could do with an uplift in business. You wonder if you should give them a call…… read more

Digital Transformation – An Outside in process

Why you want to own the customer experience

No matter what business we are in, we must own the customer experience.

We live in a world now where our expectations, as customers or consumers has changed dramatically from those we had 20 years ago. The digital economy has contributed to this and largely facilitated it.

New technology facilitates all this change. Artificial intelligence, machine learning, and mobile are a few dominant forces that essentially reshape our expectations as consumers; everything is hyper personal now. read more

The problem with “Why aren’t we on [channel xyz]”?

Why are we not doing [name any popular activity] ???

Clients and suppliers alike often ask me the same question.

  • A supplier might be trying to sell me their service and will suggest for example that my client needs to invest in SEO activity, or that they should consider an Instagram account.
  • A client might see that her competition is sending weekly emails, or that her daughter can’t stop using Instagram, and asks us why we are not initiating similar activities.

Well,….. because it’s not part of our strategy and it doesn’t align with the role we have agreed to assign to your digital activities.

Let me explain strategy first.

Strategy & Planning

Let’s say we are planning a family holiday. We first define our purpose together.

Purpose

We want to get away from the city and experience the Australian Bush. read more

Shopper frustrations

In the last few years my expectations as a shopper have changed. From players like Amazon and Ebay I have come to expect a seamless and integrated experience, and I frustratingly note that this doesn’t yet translate to my shopping experience offline.

Products I find online I cannot find in-store and a friendly Target employee explains to me that’s cos they are two different cost centres and hold different stock. Its so happens I understand that, but I really don’t care. I want an omni-channel experience. I want to know that the prior research I do for the perfect night cream doesn’t go to waste the moment I walk into Woolies, only to find I have to start again based on what’s on the shelf here. Everytime I get an email from Woolies I wonder why they still target me with me Sprite on-special even though I have never bought that in my life, and whenever I take my 5 year old shopping I wish there was some sort of in-store game, maybe with Augmented Reality, to keep her entertained, and 9 out of 10 times, when the queue in my local Woolies winds through the entire store I wonder why I cannot scan my own products in the aisle so that when I am ready to go I just need to swipe my card and off I go. read more

Who owns Social Media?

Before you decide to enter into the social media arena for your brand, you first need to reach internal agreement about who is going to ‘own’ it. It’s highly likely there will be several departments in your company, who all feel that social media belongs to them. In fact, they may all have already started their own initiatives, without consulting each other.

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