Before you decide to enter into the social media arena for your brand, you first need to reach internal agreement about who is going to ‘own’ it. It’s highly likely there will be several departments in your company, who all feel that social media belongs to them. In fact, they may all have already started their own initiatives, without consulting each other.
Your SEO strategy can no longer be seen as separate from your social strategy. They are closely interlinked and your ability to create content that people can participate in, and the level of engagement of your audience will be game changers for your success.
For all the big brands out there who have been struggling to come up with a meaningful ROI on the Earned Media component of their facebook pages, here is a huge leap forward. You will now be able to see who your influencers are...
Everywhere I look I am reading articles, whitepapers and blog posts about this million dollar question, what is the value of a Facebook Fan?. The only thing all these sources have in common is that there is no conclusive answer.
I was puzzled when I found the xd-receiver page in Google Analytics as the largest exit point. I pride myself on providing "actionable insights" What could that be about?
I just want to share with you the biggest blogging mistake I continually come across which is quite easily avoided - not owning your blogging URL.
What is the difference between a Facebook Profile and a Page and how should you use them differently? Find out the basic rules of setting yourself up on Facebook.
The business started out as a Partnership, then operated as a Sole Trader for a while but now Traffic Act is now a propriety limited company. With a constantly changing landscape, there have been several iterations of our services but we still are your go-to place for digital marketing strategy. Get clear on the role of digital in your business.
Before you you decide to venture into the world of social media as a company or brand, firstly ask yourself "why should anyone "like" or "follow" you? Different customers expect different things from us;
I have wondered for years why all my cards could not morph into one somehow. It seems my prayers will be answered. Ladies, our wallets can become thinner. I, for one, CANNOT WAIT.