One of the great things about digital, for me, is its measure-ability. Do you send regular emails to your clients? How many of those that opened your email bought your product or rang you up?
Digital is the world around us. Marketing is still about people and not about channels and technology. So what does it mean to be a "digital consultant"? How do we explain our value proposition to those around us who might be confused? Here's how I describe my area of expertise...
You can easily end up with hundreds even thousands of keywords when you do keyword research for your website. How do you decide which ones to use for your site?
I will not go into the technical aspects of keyword research too much. I am going to try and explain the principles to you in what I hope is an easy to understand way.
As Facebook is a social platform I believe we should first and foremost focus on how being a fan of a (brand) page impacts on attitude and brand equity. Most companies have Facebook pages now, so instinctively we must all know that having such a page somehow increases engagement and improves brand equity.
Traffic Act was born in March 2009 as a digital marketing agency. Marketing is about people; about changing people's behaviour. The psychology of changing behaviour is a very interesting topic as the only way to shift behaviours is to get people to "act".
The majority of digital engagement these days takes place in the social media space and it is the obvious choice for many brands to establish engagement on these platforms. Society is more and more putting the individual at the centre of everything and companies and brands should now have a strategy in place that addresses communication with an individual, not a mass audience. Social networks are the outward manifestation of that growing individualisation.
The mantra you read everywhere is "content is king". But content that nobody talks about may be great, but is ultimately invisible. Here is a suggestion of how to put your marketing dollars to the best use.
You may have heard that the trick of SEO is getting as many links as you can to your website. But is that true? What else should you know about links?
A page that has not been indexed by a search engine will be pretty hard to find. Search Engine Saturation is a gauge of how many of your pages have been indexed, and therefore is an indication of how well your SEM efforts are going.
We try and connect with our target market by setting up facebook pages, twitter accounts and blogs. But are all these relationships of equal value? I see several ways to establish a relationship with our consumers or clients;