Setting up an RSS feed for your site is an easy and effective way to offer new and dynamic content to your site. If you can control the content of the feed, you could even target your chosen keywords to increase the relevance to your site.

However, for the purposes of SEO, an RSS feed will not help you much in your rankings as essentially, RSS Feeds are duplicate content.

So, whilst RSS feeds are a great tool to gather relevant content to a single location, you should not use them thinking it will radically boost your rankings.

What is Search Engine Saturation?

Should I care?
When I conduct an audit of a client’s website I still include a Search Engine Saturation graph. I do this because Search engine saturation refers to the total number of pages of your website that have been indexed by the various search engines. A page that is not indexed is pretty difficult to find, so search engine saturation is still a good way to measure how effective your pages are in getting a listing on Google, Yahoo or Bing.

For example, if you have a website with a total of 50 pages, you’d like most, or all, of them to be indexed on each search engine, so people can find them. If only 10 of those pages are indexed you have a bit of an issue on your hands.

Simplistically speaking, if out of 50 total pages, you found you had 60 pages indexed on one search engine, you could ask yourself if you had a duplicate content issue perhaps.

There are many free web tools available to gauge the effectiveness of your pages. Generally, the total number of pages indexed is a number that combines the pages indexed on, Google, Yahoo, MSN and Ask.

Which SES tools do you use yourself? I’d love to hear which ones you rate the highest.

Your website speed and your Google rankings

Google announced on 9th April 2010, that it has started taking site speed into account for your search ranking results.

For the moment, the site speed signal is only rolled out across google.com site visitors, but soon this will also affect your country code. Start preparing yourself now and look at how you can improve the speed of your website.

Install Page Speed from Firefox and run a test to see where you could improve and what your overall score is.