Marketing As a Science: Becoming a Data-Driven Organisation

It’s time to make data-driven decisions.

The science around building products and services that really connect is available. 

We often get asked; “how do we become a more data-driven company”?. No doubt you’ve heard people saying; ‘data is the new oil.’ What they mean by that is that your business has the ability to set their strategy and to take action, based on real-time facts served as data via the systems you use. No more guesswork – real data about your products, your partners, your customers on an ongoing basis. That’s the lubricant that is new oil that powers a company’s engine. read more

Amazon Alexa – Marketing Opportunities in Australia.

The impact of Alexa on the Australian marketing industry

The Australian market is seeing increasing adoption of some of the world’s most sophisticated voice recognition speaker technology. Amazon Echo and Google Home have been making waves in the U.S. market with over 47 million citizens having access to either one or the other.

However, these devices are still taking their first steps here in the Australian market space with only half a million consumers. Still, they are being installed and used in an increasing number of Aussies. read more

Adapting Your Business Priorities in the Face of Advancements in AI

Taking advantage of AI capabilities to remain competitive in the Australian marketplace

From everything we read these days, AI and machine learning algorithms are set to take over the world. Experts predict that by 2025, artificial intelligence and robotics will impact many areas in our personal and business lives, and it will disrupt industries such as healthcare, home maintenance, customer service, transportation, logistics, and many others.

From sophisticated voice recognition technology and GPS systems to driverless cars and crop harvesters, AI will continue to change the way we live, work and play. It all sounds very exciting, but, advancements in AI does also have its downsides. read more

Blockchain Beyond Cryptocurrencies: How It Can Affect Our Everyday Lives

Bitcoin gets all the attention, but the underlying blockchain is the real hero.

Cloud computing became a buzzword just before blockchain technology did, and believe it or not, these two concepts are linked.

Entering 2018, over 57 percent of organizations use cloud computing. Storing data and running applications remotely can be a right pain. Imagine a cyclone hits your town, and you have to shut down your business for several weeks. This could mean the end of your business. But with cloud computing, it’s easy to replicate the office in another location in emergency situations. read more

Digital Transformation – An Outside in process

Why you want to own the customer experience

No matter what business we are in, we must own the customer experience.

We live in a world now where our expectations, as customers or consumers has changed dramatically from those we had 20 years ago. The digital economy has contributed to this and largely facilitated it.

New technology facilitates all this change. Artificial intelligence, machine learning, and mobile are a few dominant forces that essentially reshape our expectations as consumers; everything is hyper personal now. read more

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