Social is changing SEO

Social Likes help your Google Rankings Social media is changing the way our websites achieve rankings on the search engines. And it makes total sense. In the “old days” one of the game makers were incoming links to our website. All these links would count as a vote that our content was considered good enough, [...]

Traffic Act Blog - Digital & Search Marketing Adventures - Adventures of a digital marketer

Facebook gives visibility on who shares your content

Facebook’s share button I am so excited today. I found out about the new functionality on my Facebook Page where I am now able to see if I have posted anything that is of value to anybody else. When somebody shares my posts, I can now see how, who and what they shared. How awesome [...]

Traffic Act Blog - Digital & Search Marketing Adventures - Adventures of a digital marketer

The value of a Facebook fan – $$ vs.reach

Everywhere I look I am reading articles, whitepapers and blog posts about this million dollar question, what is the value of a Facebook Fan?. The only thing all these sources have in common is that there is no conclusive answer. I am not sure about the value of even measuring it in terms of a [...]

Traffic Act Blog - Digital & Search Marketing Adventures - Adventures of a digital marketer

the mystery of xd_receiver.htm

I understand this is part of the old mechanism for Facebook Connect. We clearly need to upgrade to “login with Facebook”. That is actionable. My mantra. But I am still puzzled why this page comes up as an exit page, but “God” is gonna sort that one out.   Related articles A Solution To The [...]

Traffic Act Blog - Digital & Search Marketing Adventures - Adventures of a digital marketer

Biggest Blogging Mistake

Biggest Blgging Mistake I do a lot of digital consultancy work where I talk to people about their current digital assets and how to best use them. These digital assets could be be websites, blogs, social media channels, email newsletter to name a few. I just want to share with you the biggest blogging mistake [...]

Traffic Act Blog - Digital & Search Marketing Adventures - Adventures of a digital marketer

Facebook for beginners

Get the Facebook basics right I got a phone call from one my my clients last week asking me to help with the mess they created on facebook. Profile and Page were used interchangeably without them understanding the difference. As I was writing up my reply to them I realised that there are a lot [...]

Traffic Act Blog - Digital & Search Marketing Adventures - Adventures of a digital marketer

Traffic Act has upgraded

Digital Marketing “company” I have had an exciting start to the new financial year. To prepare for my inevitable switch to become 100% self-employed I felt I had to get some basic administration in order. I couldn’t bear the thought of having to read ASIC pages and spend time on research, my time is such [...]

Traffic Act Blog - Digital & Search Marketing Adventures - Adventures of a digital marketer

Why should I like you?

Before you go social I read this article from Brians Solis today and wanted to share my take outs with you. Its an interesting view on wether we are as social as we think we are. Before you you decide to venture into the world of social media as a company or brand, firstly ask [...]

Traffic Act Blog - Digital & Search Marketing Adventures - Adventures of a digital marketer

change behaviour

I went to the Mumbrella conference yesterday in Sydney and was most impressed with Adam Ferrier‘s keynote on how to change people’s behaviour. Adam Ferrier is a consumer psychologist and made some interesting comments about how best to go about trying to shift behaviour. The secret he says is getting people to “act”. Don’t just [...]

Traffic Act Blog - Digital & Search Marketing Adventures - Adventures of a digital marketer

your phone is a wallet

Have you read about the new Google Wallet yet? Weather Google has created another flop or has launched something brilliant, the fact of the matter is that our phones will become our wallets in the very near future. The Google Wallet allows you to store coupons and credit cards on your phone. I get excited [...]

Traffic Act Blog - Digital & Search Marketing Adventures - Adventures of a digital marketer