As Facebook is a social platform I believe we should first and foremost focus on how being a fan of a (brand) page impacts on attitude and brand equity. Most companies have Facebook pages now, so instinctively we must all know that having such a page somehow increases engagement and improves brand equity.
Traffic Act was born in March 2009 as a digital marketing agency. Marketing is about people; about changing people's behaviour. The psychology of changing behaviour is a very interesting topic as the only way to shift behaviours is to get people to "act".
The majority of digital engagement these days takes place in the social media space and it is the obvious choice for many brands to establish engagement on these platforms. Society is more and more putting the individual at the centre of everything and companies and brands should now have a strategy in place that addresses communication with an individual, not a mass audience. Social networks are the outward manifestation of that growing individualisation.
The mantra you read everywhere is "content is king". But content that nobody talks about may be great, but is ultimately invisible. Here is a suggestion of how to put your marketing dollars to the best use.
You may have heard that the trick of SEO is getting as many links as you can to your website. But is that true? What else should you know about links?
A page that has not been indexed by a search engine will be pretty hard to find. Search Engine Saturation is a gauge of how many of your pages have been indexed, and therefore is an indication of how well your SEM efforts are going.
We try and connect with our target market by setting up facebook pages, twitter accounts and blogs. But are all these relationships of equal value? I see several ways to establish a relationship with our consumers or clients;
Several people need to come together to build a website. It is not a good idea to ring the SEO after the site is finished and ask to put the finishing touch on by achieving a number 1 ranking on Google.... the groundwork needs to be in place and the Marketer, SEO, Designer, Developer and Security person all need to come together to create a successful website.
Many large companies, franchisees and multi-level marketers choose to set up their websites using standard business templates. But often soon they will begin to wonder why the sales are not flooding in, and why people do not seem to be able to find their sites.
What is the nofollow tag? How does it affect your own site and what would be the reason for you to use this tag for some of your own links? Read on..