Several people need to come together to build a website. It is not a good idea to ring the SEO after the site is finished and ask to put the finishing touch on by achieving a number 1 ranking on Google.... the groundwork needs to be in place and the Marketer, SEO, Designer, Developer and Security person all need to come together to create a successful website.
Many large companies, franchisees and multi-level marketers choose to set up their websites using standard business templates. But often soon they will begin to wonder why the sales are not flooding in, and why people do not seem to be able to find their sites.
What is the nofollow tag? How does it affect your own site and what would be the reason for you to use this tag for some of your own links? Read on..
Have you heard the news yet?
Your Google Search Results Will Now Show Personalized Results.
How will this affect the rankings of your website?
Free advertising on Google? Is that possible? Your listing in the organic search results pages is your opportunity to sell yourself – and its free! So use it well.
It is easy to overlook the importance of choosing the right webhost and domain name when executing your SEO strategy in Australia, but you should consider your hosting and domain name very carefully as it influences your overall rankings on the Australian Search Engines.
Duplicate content is a problem for many sites, often the site owner does not even realize his/her site has this problem and is being penalized by Google and other search engines, whilst loosing valuable PageRank.
There are some very good reasons why you should seriously consider SEO before you start building a website.
More often than not, website projects are started without prior keyword research. The information architecture and overall structure are built, and SEO is relegated to 'phase 2', for AFTER the website is finished.
Internet marketing is gradually becoming a fixed feature of the marketing budgets in Australia and companies are spending their money more wisely by investing in Search Engine Optimisation to improve their rankings on Google and achieve top search engine placement.