Traffic Act Blog – Digital & Search Marketing Adventures

I saw an exciting example of RFID technology today. Renault created an opportunity for visitors of the “auto RAI” in Amsterdam to share their offline experience directly with their online friends. RFID technology is like the tag in our cars to pay Sydney toll. As we pass a toll booth our tag beeps and “it” [...]

A client asked me the other day if submitting your website to 1000-s of directories was still useful? For those that do not know what this questions means; one way to get links to your site is to submit your site to as many directories as you can find. In the offline world you might [...]

One of the great things about digital, for me, is its measure-ability. Do you send regular emails to your clients? How many of those that opened your email bought your product or rang you up? Today I was working on an integration between a common email marketing tool (mailchimp) and Google Analytics for one of [...]