Search engine saturation

What is Search Engine Saturation?

Should I care?
When I conduct an audit of a client’s website I still include a Search Engine Saturation graph. I do this because Search engine saturation refers to the total number of pages of your website that have been indexed by the various search engines. A page that is not indexed is pretty difficult to find, so search engine saturation is still a good way to measure how effective your pages are in getting a listing on Google, Yahoo or Bing.

For example, if you have a website with a total of 50 pages, you’d like most, or all, of them to be indexed on each search engine, so people can find them. If only 10 of those pages are indexed you have a bit of an issue on your hands.

Simplistically speaking, if out of 50 total pages, you found you had 60 pages indexed on one search engine, you could ask yourself if you had a duplicate content issue perhaps.

There are many free web tools available to gauge the effectiveness of your pages. Generally, the total number of pages indexed is a number that combines the pages indexed on, Google, Yahoo, MSN and Ask.

Which SES tools do you use yourself? I’d love to hear which ones you rate the highest.


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