Shopper frustrations

In the last few years my expectations as a shopper have changed. From players like Amazon and Ebay I have come to expect a seamless and integrated experience, and I frustratingly note that this doesn’t yet translate to my shopping experience offline.

Products I find online I cannot find in-store and a friendly Target employee explains to me that’s cos they are two different cost centres

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Who owns Social Media?

Before you decide to enter into the social media arena for your brand, you first need to reach internal agreement about who is going to ‘own’ it. It’s highly likely there will be several departments in your company, who all feel that social media belongs to them. In fact, they may all have already started their own initiatives, without consulting each other.

RFID technology

I saw an exciting example of RFID technology today. Renault created an opportunity for visitors of the "auto RAI" in Amsterdam to share their offline experience directly with their online friends.

Fans are priceless

As Facebook is a social platform I believe we should first and foremost focus on how being a fan of a (brand) page impacts on attitude and brand equity. Most companies have Facebook pages now, so instinctively we must all know that having such a page somehow increases engagement and improves brand equity.