Biggest Blogging Mistake
Most Common Biggest Blogging Mistake
I do a lot of digital consultancy work where I talk to people about their current digital assets and how to best use them. These digital assets could be be websites, blogs, social media channels, email newsletter to name a few. I just want to share with you the biggest blogging mistake I continually come across which is quite easily avoided – not owning your blogging URL
Own your Blog URL
Your blog is a marketing asset and many people use a blogging tool to set up a blog, like blogspot or typepad. Great tools and software, for sure. But if it can at all be avoided, don’t use them. (see below) You end up with a blog URL like this;
When you blog you will create valuable content which people will link to by sharing or referring to your blog. It’s these links that make your blog powerful and instead of driving traffic to your own web or blog asset, you are driving people to a URL that is not yours.
So, do yourself a big favour and when you start a blog, set one up that is linked to your OWN website. The URL would look something like this:
- www.blog.yourwebsite.com or
You can achieve this by using the blogging software like WordPress or Joomla for example. It’s worth spending the time to install it, or if you are not technical, to pay someone to do it for you. Don’t let another URL profit from the hard work you are putting into your blog.
You don’t own your URL?
Of course, that is a different story. You may not be in a position to add a blog to your website. Many franchisees are in this positio for example. They are limited by the sub standard websites their franchisors provide. In that instance, a tool like blogspot could well be your only option. As I said above, they are great tools and very easy to use. But I would only recommend them as a 2nd option.