PPC > PPC Packages
PPC Management Packages
Campaign Management varies depending on your monthly ad spend. The standard PPC Package typically includes:
PPC Campaign Setup
- Establish business objectives
- Analysis of existing campaigns
- Analysis of competitors keywords and campaigns
- Keyword research and theme grouping
- Development of optimized campaigns
- Creation and testing of multiple ads
- Keywords directed to relevant pages
- Proper use of content match
- Geo targeted campaigns
- Negative keywords
- Keyword matching options
- Site Placement selection and setup
PPC Campaign Management
- Active monitoring and bid adjustments - for top 20 keywords
- Elimination of ineffective terms and ads
- Optimisation and expansion of ad groups - top 20 ad-groups + 20 new ad groups monthly
- Ongoing budget management and analysis
- Keyword performance analysis
- Ad performance tracking and optimisation
- Conversion tracking and ROI analysis
- Improve CTR (click through rates)
- Lower cost and cost per conversion
- Updates with platform changes
- Quality score improvement
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