Search Engine Optimization is a component of Search Engine Marketing you can no longer afford to ignore.
Your website should be optimized for the Search Engines. You want to come up in the search results, and NOT just when people type in your company name. You want to rank high for the service or product you provide.
SEO works best when combined with both the technical and design elements of your website. Your website content, your coding as well as your information architecture can all contribute to higher organic (unpaid) rankings on the search engines. As your rankings will vary over time, in order to book the greatest success, SEO should be part of your long term strategy planning.
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