Why is Keyword Research so important for succesful Search Engine Optimisation?
Unless you are targeting the right keywords, all subsequent work you do, is wasted. You want to improve your ranking on Google, but for the right words!
It is tempting to write your own list of keywords because, after all, you know your business best. Right?
But !!, do your customers use the same words as you? You might be a florist, but do people call you the flower man?
How competitive are your keywords? Are you competing with 20 million other pages who also have that keyword? Can you make it to the top? Perhaps you could narrow it down by going for longer key phrases. ‘Money phrases’.
People that search for 3 to 5 keyword combinations are typically more likely to buy. Which keyword combinations are your bread and butter?
We use several online tools, keyword research and competitive analysis tools, to determine which keyword combinations are most lucrative for your business.
Use a Search Engine Optimisation Consultant to do this vital research for you. You will soon reap the benefits of SEO.
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