It is very much part of our philisophy to demystify digital marketing to anyone who is interested in understanding more about how to do do all this themselves. We can run workshops for individuals or groups and we can educate you on, SEO, Google Adwords Management and Google Analytics.
SEO is a vital part of promoting your website and many business are starting to understand that. We believe SEO is not a black box and we encourage business to learn how they can promote their own sites.
Our SEO workshops are aimed at those who understand they cannot do without SEO, but do not quite have the budget to pay a professional to optimise their site.
Adwords is the quickest and easiest way to get traffic to your website. Whilst Google Adwords is not a difficult tool to use, it is easy to loose a lot of money very quickly. Some basic knowledge will prevent you from wasting your entire budget without getting anything in return.
For example, did you know you could lower your costs by writing more relevant ads? Or that by sending people to your home page, you pay more?.
Our SEM workshops are aimed at those who want to set up and manage their own campaigns, but need some assistance to get started.
Google Analytics is a vital, and free, marketing tool that many are not using to their advantage. Simply looking at the number of visitors to your site, doesn't tell you anything about what is working and what is not.
This workshop will help you define your business goals and learn how to measure them in Google Analytics, helping you get to actionable inisghts about how to improve your marketing efforts.
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