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Jen assisted the AWU in our digital transformation journey. We set out to become a more data-driven organisation and to that end we had identified several areas for improvement. Jen was first tasked with identifying all the requirements for our CRM and membership system. She identified and prioritised selection criteria and lead the RFP process for both the platform and vendor selection.

During the implementation phase of the CRM she was faced with a hostile legacy provider and a resistant and daunted workforce. She successfully managed all our stakeholders with opposing views and agendas at times.

She ensured the system and training was embedded and the cultural change was complete.

We further endorsed Jen by asking her to lead our next project, which was a new website and portal. Jen’s approach has provided great stability during these large projects. Her ability to explain complex technical issues allowed us to make informed decisions and her stakeholder management allowed everyone to stay focused on successful delivery.

For several years now Jen and her team have been engaged as our external (digital) marketing department. We kick off each year with a strategy and planning session which always results in a list of priorities for the year. She is great at creating focus and keeping everyone on track. She finds & manages all marketing vendors and suppliers and engages her network to meet our objectives. Where required she runs workshops or up-skills the team. I would not hesitate in recommending her and her team.

Jen was the primary consultant on the change in Membership systems within the AWU. She managed all key stakeholders, who had different skills, experiences and expectations, during the tender and selection process and became the AWU's implementation Project Manager.

She has worked tirelessly during the implementation to ensure that the best possible outcome was obtained for the the AWU while managing the varied expectation of users, managers and the implementation partner.

The AWU will benefit tremendously from her efforts in ensuring that the Project remained on track and within expectations and I would have no hesitation from recommending her and her skills to any future

Thanks Jen. We are very pleased with how the campaigns are [sic] performing.

I first wanted to say that I really enjoyed the strategic workshop session helping us move towards a move consumer focussed approach. I have have more than enough food for thought now.