It’s time to make data-driven decisions. The science around building products and services that really connect is available. We often get asked; “how do we become a more data-driven company”?. No doubt you’ve heard people saying; ‘data is the new oil.’ What they mean by that is that your business has the ability to set […]
Why your organisation needs to leverage digital technology Although there are similarities between traditional commercial businesses and membership-based organisations, they take very different approaches when it comes to driving revenue growth. With your membership-based organisation, you have your hands full with improving retention rates, looking for ways to better engage members, generating new enquiries and […]
The impact of Alexa on the Australian marketing industry The Australian market is seeing increasing adoption of some of the world’s most sophisticated voice recognition speaker technology. Amazon Echo and Google Home have been making waves in the U.S. market with over 47 million citizens having access to either one or the other. However, these […]
Taking advantage of AI capabilities to remain competitive in the Australian marketplace From everything we read these days, AI and machine learning algorithms are set to take over the world. Experts predict that by 2025, artificial intelligence and robotics will impact many areas in our personal and business lives, and it will disrupt industries such […]
Bitcoin gets all the attention, but the underlying blockchain is the real hero. Cloud computing became a buzzword just before blockchain technology did, and believe it or not, these two concepts are linked. Entering 2018, over 57 percent of organizations use cloud computing. Storing data and running applications remotely can be a right pain. Imagine […]
We all get them. (un)targeted emails from a vast array of globally operating agencies who promise you the world when it comes to getting you on the first page of google. Your business could soar. In fact, they may have already done an analysis on your website and have (surprisingly) identified that you need a […]
Why you want to own the customer experience No matter what business we are in, we must own the customer experience. We live in a world now where our expectations, as customers or consumers has changed dramatically from those we had 20 years ago. The digital economy has contributed to this and largely facilitated it. […]
Why are we not doing [name any popular channel] ??? Clients and suppliers alike often ask me the same question. A supplier might be trying to sell me their service and will suggest for example that my client needs to invest in SEO activity, or that they should consider an Instagram account. A client might […]
Marketing As a Science: Becoming a Data-Driven Organisation November 5, 2018
Blockchain Beyond Cryptocurrencies: How It Can Affect Our Everyday Lives June 4, 2018
Amazon Alexa – Marketing Opportunities in Australia. September 12, 2018
Digital Technology: An Indispensable Tool for Membership-Based Organisations October 4, 2018
Adapting Your Business Priorities in the Face of Advancements in AI August 22, 2018