• Digital Strategy

    Are you throwing good money after bad, from one tactical choice to the next? You need focus to take controlled action. In a series of collaborative & strategic workshops we will assist you to develop a roadmap (digital strategy) for the role of digital in your business. Tell me more about digital strategy

  • Digital Account Management

    Correct execution of your digital strategy determines if you will achieve your bigger business objectives. Leave the management up to us. With our trusted suppliers (or working with yours), we can manage all or some of your strategy implementation and day-to-day digital functions and focus on achieving a rapid return on investment. Tell me more about digital account management

The problem with “Why aren’t we on [channel xyz]”?

Why are we not doing [name any popular activity] ???

Clients and suppliers alike often ask me the same question.

  • A supplier might be trying to sell me their service and will suggest for example that my client needs to invest in SEO activity, or that they should consider an Instagram account.
  • A client might see that her competition is sending weekly emails, or that her daughter can’t stop using Instagram, and asks us why we are not initiating similar activities.

Well,….. because it’s not part of our strategy and it doesn’t align with the role we have agreed to assign to your digital activities.

Let me explain strategy first.

Strategy & Planning

Let’s say we are planning a family holiday. We first define our purpose together.

Purpose

We want to get away from the city and experience the Australian Bush.

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About Jen Galama

Creating clarity, focus and clear action for your business

Before I started for myself in 2009, I spent plenty of time on your side of the desk and I know the pressures you are under, and the budgets you have to manage.

Since that time I have also set up two other businesses and I understand the challenges and requirements of running a business. It’s so v.e.r.y important to be focussed on your purpose, keep the customer at the heart of your decisions, and to have a clear strategy which helps when choosing what activities to spend your money on. I get it.

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