Digital has a role to play in many areas of your business. Digital marketing channels can be used to reach and engage your consumers, or digital technology can automate a part of your business that allows you to become sustainably competitive in your market or category. With a methodical strategy we assist you to create the clarity you need for the role of digital, to achieve your business goals.
In a series of collaborative & strategic workshops we will assist you to develop a roadmap (digital strategy) for the role of digital in your business. Tell me more about digital strategy
Correct execution of your digital strategy determines if you will achieve your bigger business objectives. Leave the management up to us. With our trusted suppliers (or working with yours), we can manage all or some of your strategy implementation and day-to-day digital functions and focus on achieving a rapid return on investment. Tell me more about digital account management
In the last few years my expectations as a shopper have changed. From players like Amazon and Ebay I have come to expect a seamless and integrated experience, and I frustratingly note that this doesn’t yet translate to my shopping experience offline.
Products I find online I cannot find in-store and a friendly Target employee explains to me that’s cos they are two different cost centres and hold different stock. Its so happens I understand that, but I really don’t care. I want an omni-channel experience. I want to know that the prior research I do for the perfect night cream doesn’t go to waste the moment I walk into Woolies, only to find I have to start again based on what’s on the shelf here. Everytime I get an email from Woolies I wonder why they still target me with me Sprite on-special even though I have never bought that in my life, and whenever I take my 5 year old shopping I wish there was some sort of in-store game, maybe with Augmented Reality, to keep her entertained, and 9 out of 10 times, when the queue in my local Woolies winds through the entire store I wonder why I cannot scan my own products in the aisle so that when I am ready to go I just need to swipe my card and off I go.
Ok, so I am a digital pain-in-the-arse. But I know I am not alone. Digital technology is the answer to all of these frustrations and because I see them everywhere else in my life, I am puzzled as to why I don’t see them when I shop at the major retailers. Especially on my every day, mundane, shopping trips to the grocery store.
Digital can help me shop smarter, and it can help the retailer sell smarter. Isn’t that the simplistic name of the game? Retailers wanna sell more stuff to more people,… more often.
So the marketer in me has teamed up with a reputable consulting firm, Benchmarking for Performance so that the frustrated shopper in me, can talk to category managers and retailers, to help them address the lack of digital at Point of Sale.