Misha Zelinsky

Misha Zelinsky

Jen assisted the AWU in our digital transformation journey. We set out to become a more data-driven organisation and to that end we had identified several areas for improvement. Jen was first tasked with identifying all the requirements for our CRM and membership system. She identified and prioritised selection criteria and lead the RFP process for both the platform and vendor selection.

During the implementation phase of the CRM she was faced with a hostile legacy provider and a resistant and daunted workforce. She successfully managed all our stakeholders with opposing views and agendas at times.

She ensured the system and training was embedded and the cultural change was complete.

We further endorsed Jen by asking her to lead our next project, which was a new website and portal. Jen’s approach has provided great stability during these large projects. Her ability to explain complex technical issues allowed us to make informed decisions and her stakeholder management allowed everyone to stay focused on successful delivery.

About Jen

Jen has created 9 entries.